What is one purpose of figurative language in writing?

One purpose of figurative language in writing is to create imagery that enhances understanding and evokes emotions. Figurative language includes tools such as metaphors, similes, personification, and hyperbole, which allow writers to describe concepts and experiences in ways that paint vivid pictures in the reader's mind. This imagery can deepen the reader's emotional response, making the text more engaging and memorable. By presenting ideas in a creative and relatable manner, figurative language encourages readers to connect with the material on a personal level, facilitating a richer understanding of the themes and emotions being conveyed.